Most environmental issues and mainly climate change are often discussed as issues that must be solved at a global, top-down level. The bottom-up approach to climate change is often neglected and in fact, solving climate change is a very neglected topic in today’s world.
A bottom-up approach to an issue refers to actions that can be done at a local level, rather than relying on governmental and international efforts. Climate change is an urgent issue, and the urgency tends to have people believe that only a massive, sudden change will solve the issue. However, it is very unlikely that all nations will come together and all of a sudden solve it all one day with a remarkable innovation. Waiting for this to happen, climate change will become irreversible.
There are a few major keys to solving climate change with the bottom-up approach. First of all, entrepreneurs play an important role in all of this. Sustainable entrepreneurship will not only drive more sustainability in the industry, but will also be instrumental in triggering a social revolution. In addition, there needs to be more actions done locally. The bottom-up approach encourages people to take any action possible. Whether it is in your house, your school, or your town, if you see an opportunity to make the area more sustainable, do it.
Finally, the only way to really make the graphs of global emissions bend is everyone taking action. A large crowd is a must-have for any bottom-up approach. Currently, climate change is either a unfamiliar topic or one that is seen as a joke to most people. This must change. And this must be done through having people relate to this issue as much as possible and separating it from any other political issues. Rather than bringing up scientific facts of climate change to a person in California, discuss ways to solve the current drought in California, something they can directly relate to. To your friends passionate about sports, tell them how scared you are that perhaps your children may not be able to play sports outside like we do. It is not through branding, but through relationships that this large movement can be inspired.
Picture of the team at Recover Brands - an organization that produces sustainable apparel.